How can you encourage public officials to take flood risks seriously? That’s the question that Ogilvy sought to answer working with the Federal Emergency Management Agency (FEMA) with IMMERSED, a Virtual Reality (VR) experience created to help users understand the real impacts that flooding brings to communities and individuals. Ogilvy, as part of the Resilience Action Partners joint venture […]
Posts Tagged 'Ethics'
Ogilvy is Harnessing the Power of Virtual Reality for Change, Responsibly
Mar 31
by Carrie Dooher & Tasha Prados
Category: Behavior Change, Best Practices, Emergency + Risk Communication, Ogilvy Washington
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Tags: Behavior Change, Ethics, FEMA, flood risk, IMMERSED, risk mitigation, Virtual Reality, VR
Happiness, Harmony, and World Citizenship
May 19
by Michaela Thayer
Category: Behavior Change, Social Marketing
Getting screened for cancer. Putting on a seatbelt. Turning off the lights. Recycling. Quitting smoking. Wearing sunscreen. Social marketers have increased the rates of all of the above behaviors throughout the last half century and have, in turn, affected the health and well-being of men and women all over the world. We have academic theory […]
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Tags: Be the Revolution, Citywest Hotel, Dalai Lama, Dublin, Ethics, Happiness, Harmony, Mental Health, Peace, Possibilities, Prosperity, Responsibility, Secular Ethics, World Citizenship
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