Posts Tagged 'Ethics'

Ogilvy is Harnessing the Power of Virtual Reality for Change, Responsibly

Mar 31

How can you encourage public officials to take flood risks seriously? That’s the question that Ogilvy sought to answer working with the Federal Emergency Management Agency (FEMA) with IMMERSED, a Virtual Reality (VR) experience created to help users understand the real impacts that flooding brings to communities and individuals. Ogilvy, as part of the Resilience Action Partners joint venture […]

Happiness, Harmony, and World Citizenship

May 19

Getting screened for cancer. Putting on a seatbelt. Turning off the lights. Recycling. Quitting smoking. Wearing sunscreen. Social marketers have increased the rates of all of the above behaviors throughout the last half century and have, in turn, affected the health and well-being of men and women all over the world. We have academic theory […]