Posts Tagged 'evidence-based'

Caution: Annual Check Ups May Be Bad for Your Health

May 08

Throughout my career, I’ve been helping my public health clients encourage their consumer audiences to get tested, get screened, get vaccinated, and to “talk to their health care provider about” a host of procedures and options. The underlying theme has generally been the more (evidence-based) care the better. A few years back, as part of my […]

Evidence-Based Social Marketing: Desirable or Not?

Jun 09

In public health, the term “evidence-based” is often used to qualify an intervention as valuable and worthwhile, and with good reason.  When it comes to health, looking for evidence that an approach has been proven to work in the past is understandably desired—especially with regards to a treatment plan or research design. But does “evidence-based” […]