A study came out in PLOS ONE earlier this month that looked at the factors associated with Twitter engagement, as measured by retweets, of Federal health agencies. As someone who’s worked with numerous Federal health agencies on their Twitter content, I found the study findings particularly intriguing. Looking at 130 Twitter accounts from 25 agencies, […]
Posts Tagged 'Gov2.0'
How Federal Health Agencies Can Drive Engagement on Twitter
Nov 24
by Emily Zeigenfuse
Category: Best Practices, HCSM, Social Media
5 Links to Help You Navigate Government Social Media Guidelines
May 15
by Sarah Van Velsor
Category: Social Media
Navigating government social media guidelines can be tricky since there are so many different components to consider, so I wanted to share 5 links that help me advise my clients and comply with the guidelines. 1. Apps.gov– Apps.gov lists all the approved social media sites and tools that have Terms of Service agreements with the […]
QR Code Best Practices for Gov 2.0
Apr 12
by Sarah Van Velsor
Category: Best Practices, HCSM, Social Media
This post was originally posted to Ogilvy PR’s 360 Digital Influence’s Fresh Influence blog. In recent weeks, many of our government clients have been asking if they should incorporate QR codes into their educational materials. This is great news as QR codes can be an excellent tool for connect citizens to government services and educational […]
Friday Round-Up: What I’ve Been Reading
Apr 08
by Cait Douglas
Category: HCSM, Social Marketing
There’s been a lot of great (and exciting) stories related to social health circulating around the interwebs this week. Here are a few I found most interesting: JAMA Commentary on Games for Health: This commentary, from Dr. J. Leighton Read and Dr. Stephen Shortell, encourages practitioners, health care providers, and policy makers to place more […]
South By SouthWest – Health Track Preview
Mar 08
by Cait Douglas
Category: Best Practices, Resources
Headed to South by SouthWest this week? Check out Medical Monday over on Ogilvy’s Fresh Influence blog for a preview of the health track at South by SouthWest this week. These are a few of my favorites: Health: Is There Really an App for That? Apps for Healthy Kids: Government Challenges FTW Mobile Health in […]
Best Practices for Federal Government Challenges and Contests
Nov 09
by Nadia Dawson
Category: Best Practices, Resources, Social Media
As the Federal Government increases its use of challenges and contests to engage citizens in problem solving, Federal employees and contractors are seeking guidance on best practices. A briefing I attended yesterday, hosted by the Ad Council, the U.S. General Services Administration (GSA), and Google, brought together a stellar panel to discuss the topic. The […]
CDC’s National Conference on Health Communication, Marketing, and Media 2010
Aug 16
by Cait Douglas
Category: Best Practices, Research + Insights
Tomorrow morning CDC kicks-off the 2010 National Conference on Health Communication, Marketing, and Media. This year’s theme, “Convergence: Purpose, Programs, & Partners” looks to open an educational dialogue among the many attendees–from practioners to researchers and individuals from academia–about how these fields are continually merging. After looking over the agenda, it’s hard to pick out which […]
Getting Smart on Gov2.0…Fast!
Apr 30
by Chris Heydt
Category: Behavior Change, Best Practices, Social Marketing, Social Media
This past Wednesday, Microsoft announced the launch of a new site that can help you connect with your local and state government online. The site, Gov2Social, lets you find state and local government officials using social media by search for your city, your state, your county, or a government official. The site also allows government […]
Recent Comments