Posts Tagged 'health communication'

Wanted: Blood, Urine, and a Soil Sample from Your Yard

Oct 03

What would it take to get you to participate in a government study in which you and 999,999 other people committed to providing personal health data and blood and urine samples for at least 10 years? This summer, the National Institutes of Health (NIH) announced $55 million in awards to build the foundation and infrastructure […]

Lesson on Infographics from John Snow (no, not that Jon Snow)

Jan 12

Data visualization. Information architecture. Infographic. These are buzz words in the modern communications environment where the ability to show processes, statistics, and messages in a visually pleasing way has become communications gold. The growth of communications platforms like Facebook and Twitter has driven the value of graphic content, including infographics, which can be shared with […]

You Are What You Tweet

Aug 13

‘Slice of life’ tweets have been some of the most scorned content on the Internet. Who really cares if you’re frying up grass-fed bacon by the pound or binge watching the latest season of House of Cards from your couch? Most of us consider this the custard-like filling of the Twittersphere—lots of calories, little substance. […]

White and Gold or Black and Blue…Should That Really Be The Question?

Mar 18

For the better part of the last weekend in February, my parents (in their seventies) visiting from Brooklyn, my eleven year old daughter, my seven year old son, my nineteen year old au pair from Denmark, and various friends and family as far flung as France and as close in as a few blocks from […]

Its Flu Season – You Can Take Action: Get a Flu Shot

Dec 10

Its flu season, in case you didn’t know, but I’m guessing you know since if you’re anything like my family, you’ve been struck with a number of germs and bugs over the past several weeks. Head colds and stomach bugs, unfortunately. But, at least it hasn’t been the flu. All of us – me, my […]

Social Marketing: Just like Parenting

Jun 27

As the mother of an almost 1 year old, my daughter Grace is fast developing a personality and each day understands much more about her world. She now understands simple commands and recognizes people and places. She’s also learning to test boundaries (and sometimes my patience). I want to shape the person she becomes – […]

Is it Enough to Get People Talking?

Jun 14

Despite a 33% drop in the teen pregnancy rate in Chicago, the city’s rate is 1.5 times the national average. To address the issue, Chicago has recently launched a new teen pregnancy campaign that is…unexpected. The PSAs have gained local and national attention for their surprising take on drawing attention to the issue and reminding […]

What Can We Learn from Dove’s Most Viral Ad Video of All Time?

May 30

According to Dove published survey data, over half (54%) of women globally—equating to an astounding 672 million women worldwide—agree that when it comes to how they look, they are their own worst beauty critic. The three-minute “Dove Real Beauty Sketches” video that launched last month has garnered more than 114 million total views, making it […]

Cinco de Mayo: More than Margaritas

May 03

¡Arriba. Abajo. Al centro. Pa’ dentro!  If you’re not familiar with this Mexican phrase, now’s the time to learn it! Sunday is Cinco de Mayo, and margaritas are in order. In the U.S., we celebrate this day to recognize Mexican heritage and pride. As a native of South Texas, I’m usually one to take part […]

Happiness is Coming: Revisiting the Campaign that Defeated Pinochet

Apr 04

In 1988, after 15 years of military dictatorship in Chile, the public voted in a national plebiscite to determine whether Augusto Pinochet should stay in power or whether there should be an open presidential election. The story of how both sides—particularly the “NO” campaign (which was led by the Opposition and favored democracy)—used advertising campaigns […]