Posts Tagged 'Media Relations'

What Can We Learn from Dove’s Most Viral Ad Video of All Time?

May 30

According to Dove published survey data, over half (54%) of women globally—equating to an astounding 672 million women worldwide—agree that when it comes to how they look, they are their own worst beauty critic. The three-minute “Dove Real Beauty Sketches” video that launched last month has garnered more than 114 million total views, making it […]

Journalists Dish on Media Relations Practices

Dec 01

As a former print journalist, I remember two of my biggest pet peeves were receiving information from public relations professionals that was not appropriate for our audience and submitted way past our publication deadline. These annoyances soon became the driving force behind my transition from journalism into public relations. Now that I’m working on the […]

Mainstream Media Goes Social

Nov 19

On Tuesday I had the pleasure of welcoming Alex Nicholson, social media strategist at USA TODAY, to Ogilvy Washington’s offices to speak about the intersection of mainstream and social media. According to Nielsen, Americans spend 23% of their online time using social media—that’s almost three times more time than they spend on email (8%).  Among […]

Pitching Media in Emerging Markets: Some Best Practices

Oct 20

The rapid convergence of digital and wireless technology has broken down traditional barriers to global communication. It has also made pitching stories to African and Asian reporters from desks in Washington, New York, and London a seemingly easy task. I say seemingly easy because pitching stories across geographies, cultures, and languages is never really easy, […]

I Am Not Alone…and Other Things I Learned at the PR News Media Relations Forum

Jun 29

From left: Lynn Sweet, Howard Arenstein, Doug Stanlin I’m clearly a geek, but I’m going to proudly say it: it’s an exciting time to be in media relations. I started my career in media a decade ago and as the field has changed, the practice of getting key messages in front of target audiences via […]

A Lesson For PR Practitioners: The Microphone Is Always On For Public Figures

Jun 14

“Can you believe what she’s wearing?” “That guy doesn’t know what he’s talking about.” “This is booooring.” We’ve all made off-the-cuff remarks like these assuming that we wouldn’t be overheard. We know it’s not appropriate, but let’s be honest: we all have opinions. We’re human and occasionally there’s too short of a delay between our […]

Has the Medical News Beat Flatlined?

May 13

Newsrooms across the country have seen 20-25% reductions in their staffs over the last decade and that has meant in many cases the elimination of the health and medical beat reporters. So what’s happening to those journalists who use to cover our social marketing stories? Going to the recent annual conference of the Association of […]