Posts Tagged 'obesity'

SNAP Decisions: When Your Local Government-Approved Retailer Is Dennies Liquors

Mar 02

Growing up in a family that relied on government assistance to help us meet our food and nutrition needs, my biggest concern was avoiding the embarrassment that came with pulling out the booklet of paper food stamps in our upper-middle class neighborhood grocery store. As a kid, that embarrassment felt bigger than all the things […]

You Are What You Tweet

Aug 13

‘Slice of life’ tweets have been some of the most scorned content on the Internet. Who really cares if you’re frying up grass-fed bacon by the pound or binge watching the latest season of House of Cards from your couch? Most of us consider this the custard-like filling of the Twittersphere—lots of calories, little substance. […]

Obesity Rate Declining Among Low-Income Preschoolers

Aug 08

The Centers for Disease Control and Prevention (CDC) delivered good news on Tuesday—obesity among low-income preschoolers declined from 2008 to 2011 in 19 of 43 states and territories studied. California, Georgia, Florida, Mississippi, New Mexico, and New York are among the states that are showing decreases. This month’s CDC Vital Signs serves as a reminder […]

Should We Stress Quality or Quantity (or Both) in Physical Activity Campaigns?

Nov 29

It’s nearly impossible to go a day without seeing an advertisement about physical activity and its importance. National campaigns (like NFL’s Play 60 or Partnership for a Healthier America among others) are frequently featured in mainstream media outlets, on social media accounts, and in advertisements. With the obesity epidemic sweeping the nation and affecting both […]

YouTube Counter-Campaign Videos Seek to Change Behavior

Oct 15

One need only point to the wildfire spread of “Kony 2012” to illustrate the power of a compelling video to disseminate a message quickly and widely. In the last week, three different YouTube videos aimed at behavior change have appeared in my social media stream and piqued my interest. Here’s what the videos have in […]

The Power of Positive Messages

Sep 26

What motivates you to exercise or eat healthy?  Are you the kind of person who needs a drill sergeant barking orders and insults to motivate you to move?  Does encouragement and reassurance motivate you to say no to that piece of chocolate cake?   While everyone is admittedly different and has their own style when trying […]

“Gamifying” Weight Loss and Behavior Change

May 21

We all know that weight loss is a simple equation – more calories expended than consumed. Eat healthy and increase physical activity. But if it was that easy to change behavior, break habits, and stave off cravings, then we would not be facing the problem of obesity among over one third of all adults in […]

Introducing OgilvyEngage

May 16

The Business of Behavior Companies increasingly recognize that if societies falter, their business can’t succeed. Accordingly, many enterprises acknowledge that it is a business imperative to get people to change individual behaviors around such issues as driving safely, eating healthier, taking medications regularly, staying out of debt  and others. Through corporate responsibility commitments, sustainability initiatives, […]

Warning: Your doctor’s BMI may be dangerous to your health

Mar 28

Social marketers realize the power of encouraging behavior change through the doctor-patient relationship.  With health information coming at us from various sources and channels, the doctor, or more broadly speaking, the health professional, continues to be the #1 trusted source for health advice.  And this is a good thing; health professionals are educated, they know […]

“Wake-Up Call” Campaigns – Do They Work?

Jan 12

In recent weeks, there have been a number of hard-hitting anti-obesity campaigns making headlines. As Trish Taylor described earlier this week, Georgia’s “Strong4Life” anti-childhood obesity campaign, introduced by the Children’s Healthcare of Atlanta, uses short ads, billboards, and TV spots depicting an obese child and statements including “fat kids become fat adults,” and “it’s hard to be […]

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