Posts Tagged 'Optimism'

The Role of Optimism in Social Marketing

Jan 05

When I arrived home for the holidays, I rifled through my bookcase looking for a good read.  I stumbled upon a book I had purchased for a psychology class in college, “Learned Optimism,” by Martin Seligman, Ph.D. A professor of psychology at the University of Pennsylvania and past president of the American Psychological Association, Seligman describes […]