Posts Tagged 'pharmaceutical marketing'

The Changing Patient Pharma Relationship

Apr 26

I came across an intriguing post on Pharmalot about a woman dying of Stage 4 breast cancer who used YouTube to plead with the Food and Drug Administration (FDA) to allow her access to pertuzumab, an investigational cancer drug. The video featured the woman, Diane Gant, reading several letters for her son, since she does […]