Posts Tagged 'Public Health'

The National Prevention Strategy: A Piece of the Recovery Pie?

Jun 17

We, as Americans, find ourselves living in a time of astounding debt– $14.3 trillion to be exact. Many Americans are worried about their own financial future and freedom as well as the fiscal outlook of our country. As the Administration scrambles to find a solution, parties are further divided over the ‘best’ way to help […]

The Power and Influence of Emotion

May 06

Although humans are complex creatures, let’s face it – we are “cognitive misers.” We like to process information simply. And who can blame us, in this day and age of information bombardment, it is natural to place information in silos to help us better digest the content.  Sometimes we even ignore information, unless something pulls […]

Supporting Our Troops and Feeding the Hungry are the Top Causes for Americans

May 05

The recent study, Dynamics of Cause Engagement, revealed that more Americans are involved with supporting our troops and feeding the hungry than any other causes or social issues today. Nearly two in five Americans affirmed to be personally involved with these causes. Health-related issues, such as breast cancer, diabetes and heart disease, also appear near […]

Engage! Empower! Inspire!

Mar 10

The 2nd World Non-Profit and Social Marketing Conference is just one month from tomorrow in Dublin, Ireland. Following the hugely successful first World Conference in Brighton, UK in 2008, the 2nd World conference will bring together those interested in applying strategic communications, marketing , and behavior change methodology to solve key social challenges. In bringing […]

Help Celebrate Social Marketing’s Anniversary – What Are Your Favorite Social Marketing Campaigns?

Jan 25

Yesterday I shared my excitement for celebrating social marketing’s upcoming anniversary by presenting #3 on my personal list of top three favorite social marketing campaigns. Today, I want to share with you my top two. Do these campaigns hold a spot in your top three? #2.  Don’t Drink Yourself Fat, 2009-Present, New York Department of […]

Happy Almost-Anniversary, Social Marketing!

Jan 24

When you think of something or someone turning 40 years old this year, what is the first thing that comes to mind? The classic children’s television show Sesame Street just celebrated its 40th anniversary in 2010, Starbucks’ first spice and tea shop sprouted up in Seattle in 1971, and the #4 hit song on the […]

Fear Tactics – Appeal to Reason or Fear?

Jan 12

When you want to convince someone to change a behavior, do you appeal to their sense of reason or to their fear? A recent Public Service Announcement by the New York City Health and Mental Hygiene Department says it’s time to scare young African American and Hispanic men about HIV/AIDS. Titled It’s Never Just HIV, […]

Smokers in England Encouraged to Quit for the New Year

Jan 10

It’s a new year, a time when people decide to leave behind unhealthy habits and to make positive changes in their lives. For people in England who want to quit smoking, there’s help. Smokers on the National Health Service (NHS), England’s publicly funded healthcare system, can pick up a free Quit Kit at pharmacies across […]

New Challenges and New Opportunities—Healthy People 2020

Dec 07

Healthy People 2020 launched Thursday, December 2 at George Washington University, including a comprehensive, interactive, and very user-friendly site www.healthypeople.gov. Healthy People 2020 is important to us as social marketers for a number of reasons.  For those of us who work for government clients, these are the numbers by which our success will be measured […]

Q&A with Nutrition Counselor Vaughn Gray

Oct 14

In social marketing theory, the Ecological Model of Health Behavior is a framework that describes how individual beliefs and behaviors occur within a societal context. Therefore health promotion can often times be effective through changing the social environment that individuals or masses live within. With this, there is still much to be said about individual […]