Posts Tagged 'Public Health'

The Pink NFL

Oct 08

  The NFL’s promotion of breast cancer awareness has stirred up quite a bit of discussion within the social marketing and cause marketing communities (http://lnkd.in/Pb7JNs).  I’ve heard applause for the impact that the pink cleats and footballs have made in raising awareness.  And I’ve heard complaints – many complaints – that the NFL’s effort was […]

Health Literacy and Patient Education Materials

Oct 07

Last week, I attended an American Academy of Family Physicians (AAFP) conference in Denver, Colorado.  As an exhibitor, I discussed materials needs with hundreds of physicians from all around the country.  Although my various conversations were spread out over a number of different health conditions, there was one commonality in every exchange I had.  The […]

What is Social Marketing?

Sep 27

I have been following a “discussion” on a social marketing listserv (soc-mktg@listproc.georgetown.edu) for the past week.  What started out as a provocative question – “What do we, as social marketers, think of “Pavement Patty,” one tactic in a Vancouver driving safety campaign (http://news.yahoo.com/s/yblog_upshot/20100908/od_yblog_upshot/canada-unveils-new-speed-bump-optical-illusions-of-children/print) – turned into yet another debate about the definition of social marketing.  […]

New Resource: CDC’s Gateway to Health Communication and Social Marketing Practice

Aug 13

The Centers for Disease Control and Prevention (CDC) debuted a new website this week: The Gateway to Health Communication and Social Marketing Practice. The site includes public and private resources organized into six key topics: audience, campaigns, research/evaluation, channels, and tools & templates. A brief overview of each topic and available resources: Audiences: Features CDC’s […]

A Formula for Social Change

Jul 23

As social marketing communicators, we are challenged with the task of promoting complex issues that impact the daily lives of Americans. On July 15, four distinguished panelists, Dr. Sandeep Jauhar (Director of the Heart Failure Program at Long Island Jewish Medical Center), Bill Novelli (Distinguished Professor at the McDonough School of Business), Debbie Witchey (Executive […]

Patient Autonomy: Good or Bad?

Jul 16

Yesterday, Ogilvy held a really interesting panel discussion called “How Social Change happens in the 21st Century.” (Natalie posted a nice synopsis about it here). We covered a variety of topics regarding healthy behavior change, and discussed appropriate and effective channels of communication to reach audiences that are already bombarded with thousands of messages every […]

Calling Me On It

Jul 16

Much is written about patient-provider interactions and how they can be improved.  As I learned this week, there is an elegant solution to what is doubtless a common concern among health care providers: is the patient telling the truth, no matter how inconvenient? The truth: I snore.  In fact, my snoring is loud and legendary—famed […]

Ogilvy Hosts July 15 Panel Discussion: “How Social Change Happens in the 21st Century”

Jul 12

On Thursday, July 15 from 8-10 am, Ogilvy’s Social Marketing Group will host a panel discussion titled, “How Social Change Happens in the 21st Century.” The event will be held at Ogilvy’s office in Washington, DC (1111 19th Street, NW, 10th Floor). Social change happens across multiple levels—among individuals and their networks, within social and […]