Posts Tagged 'research'

How Federal Health Agencies Can Drive Engagement on Twitter

Nov 24

A study came out in PLOS ONE earlier this month that looked at the factors associated with Twitter engagement, as measured by retweets, of Federal health agencies. As someone who’s worked with numerous Federal health agencies on their Twitter content, I found the study findings particularly intriguing. Looking at 130 Twitter accounts from 25 agencies, […]

Passionate About Sex

Jun 02

Recently, I gave the commencement address for the Wayne State University School of Medicine. Soon after I received this invitation, I asked some of my colleagues if they could recall their commencement speakers and their speeches. Uniformly, none could remember! So, in order to not join that esteemed collection of forgotten addresses, they suggested that […]

This Cute Puppy is Making You a Better Worker

Oct 02

Every week when I hear about a new health study, I am almost instantly dismayed and depressed. The batteries in my kids’ toys might kill them; sitting at my desk all day might kill me; and peanut butter could make me sick. But today, some good news! Researchers in Japan have found that looking at […]

Survey Recognizes Social Marketing as Critical Tool in Driving Social Change

Aug 17

Findings were released yesterday from a survey conducted by Ogilvy Public Relations Worldwide, in collaboration with The Conference People, prior to the 2nd World Non-Profit and Social Marketing Conference. The survey was conducted to examine trends and issues of social marketing, as well as priorities for the future. More than 600 marketers, communications experts, and […]

Wake-up calls and lifestyle changes

May 24

Yesterday’s Los Angeles Times featured a great article about behavior change entitled “Why are unhealthy people so reluctant to change their lifestyles?”  In the article, Dr. Valerie Ulene, a preventive medicine specialist, examines just how much it takes for someone to adopt what she calls the three principles of healthy living: not smoking, five daily […]

Why Google when you can Facebook?

Mar 07

When you’re looking for health information, where do you turn?  Do you make an appointment with your doctor? Ask friends and family?  Consult WebMD? A new survey from the National Research Corporation shows that more and more people are turning to online social networks like Facebook and YouTube for health information.  In fact, 41% of […]

With Notable Exceptions, U.S. Residents Are Turning to the Web for Health Information

Feb 03

Believe it or not, there are those among us who can still remember when “computers” were the kind of thing we saw on school field trips and “Google” wasn’t even a word. At that time (and it really wasn’t so long ago) social marketing and communications professionals relied on some practices that seem downright quaint […]

Early Bird Deadline Extended for WSM Conference

Jan 04

The 2nd World Social Marketing Conference is only months away—11-12 April 2011 in Dublin, Ireland—and lucky for all of us, the early bird discount has been extended until January 15th. The conference brings together thought leaders and practitioners from around the world to discuss  new trends and their implications for our growing field. Looking at […]

Hispanics and Health Care Information: English or Spanish?

May 26

Well, unfortunately there is no simple answer to this very popular question.  But a new research report conducted by the Pew Hispanic Center and Robert Wood Johnson Foundation Research Fund titled Hispanics and Health Care in the United States: Access, Information and Knowledge, sheds some light by addressing the Hispanic population health information needs.  The […]

If You Strap a Tiny Camcorder Onto Someone’s Forehead…

May 18

I recently came across an old Financial Times review for a book about a man who – curious to see the world from his two-year-old daughter’s perspective – strapped a tiny camcorder to her forehead and let her roam free, chronicling the business of being a toddler. Watching her footage after several days, the author […]