Today marks the first day of the Atlantic hurricane season, which lasts through November. Today the media is abuzz with the question “are you prepared?” with various experts explaining the steps individuals should take to prepare for hurricane season: Build and emergency kit: In addition to your flashlights, batteries, and canned food, do you have […]
Posts Tagged 'risk communication'
With Summer Comes Hurricane Season
Jun 01
by Kitty Harding
Category: Emergency + Risk Communication, Public Safety, Social Marketing
Do the Strong4Life childhood obesity ads really stigmatize overweight kids?
Jan 11
by Trish Taylor
Category: Media, Public Health, Social Marketing
The question isn’t have you seen the latest childhood obesity ads from Strong4Life, but do you have an opinion to add to all of those floating around? While there seems to be a general consensus in the dialogue about this controversial campaign, that these ads have missed the mark in being particularly effective from a […]
Fear and me
Sep 21
by Linda Weinberg
Category: Behavior Change, Emergency + Risk Communication, Public Health, Public Safety
I admit it. I am afraid. Terrified, actually. Paralyzed to the point of inaction. And now I finally understand, really understand, how fear keeps people from taking steps to improve their well being. So what am I so afraid of? You will laugh. I am afraid of blogging. Really. A PR person with strong […]
Psychology of the Countdown
Jun 22
by Jim Cowen
Category: Best Practices, Emergency + Risk Communication, Social Marketing
My four year old is as busy, distracted, and rambunctious as any. So I’m not totally surprised that calling her with, “Sam, time for dinner” doesn’t always spur immediate action. But I mixed it up a bit recently. “You’ve got ten seconds to get to the table…10, 9, 8, 7…” That actually worked. I’m not […]
Making it Personal this Hurricane Season
Jun 07
by Meg Bartow
Category: Emergency + Risk Communication, Public Safety, Social Marketing
Last Tuesday – June 1st – marked the official start of Hurricane Season. With the gulf oil spill top of mind, the National Oceanic and Atmospheric Administration (NOAA)’s 2010 Atlantic Hurricane Season “above normal season” Outlook naturally sparked conversation in the media, and among my friends and family. Here at Ogilvy, our Emergency and Risk […]
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