Posts Tagged 'social change'

We’re Not Here to Do “PR”

May 16

If you visit our office at Ogilvy Washington, you’ll encounter a group of professionals who aren’t here to “do PR.” You’ll find people who are passionate. Some are passionate about preventing cancer, some about creating a healthier America for our youth, some about protecting the environment or preparing people to deal with disaster. But the […]

Walking the Fine Line – Fear and Health Communications

Jun 05

I had the opportunity to recently attend the Health Conference at 1776’s Challenge Festival. The first part of my day was spent immersed in panel discussions that featured thought leaders whose end goal is to create a healthier world. The second part of my day was spent sitting on the edge of my seat while […]

Re-fashioning how we shop

Apr 03

On March 25, 2015 The Atlantic published “The Neurological Pleasures of Fast Fashion,” which illustrated how clothes shopping has transformed into a “widespread pastime, a powerfully pleasurable and sometimes addictive activity.” Not only has shopping become a recreational activity (one that I, too, enjoy), research now shows that the brain literally lights up when it […]

What’s In A Name?

Apr 02

My last post about Ogilvy’s rebranding of our “social marketing practice” to Social Change generated quite a bit of buzz in the social marketing community over the past few days – particularly on the social marketing listserv (SOC-MKTG@georgetown.edu). Knowing that this topic has been a source of much debate within the community for many years, […]

(Re) Introducing Social Change

Mar 27

For many years, Ogilvy Public Relations has used the term “social marketing practice” to refer to our team of experts in human behavior who are dedicated to helping people live healthier, safer, more secure, and happier lives. Now, we are Ogilvy Social Change. Why? In all honestly, it’s partly because I became exhausted by the […]

White and Gold or Black and Blue…Should That Really Be The Question?

Mar 18

For the better part of the last weekend in February, my parents (in their seventies) visiting from Brooklyn, my eleven year old daughter, my seven year old son, my nineteen year old au pair from Denmark, and various friends and family as far flung as France and as close in as a few blocks from […]

Some Mo-tivation and Mo Wisdom – A Style Guide on Movember and More

Jan 15

When I moved in 2010 to Washington, DC, I noticed a “growing” trend that was sweeping the nation – Movember. Since then, the Movember movement keeps strong and as I commuted to work this past November, I saw the ‘staches sprouting prominently across men’s (and some women’s) faces. On December 1, participants begrudgingly woke up […]

Forging Connections through Storytelling

Jan 14

Over our holiday break, I had the opportunity to travel to Israel for ten days as a gift from Taglit-Birthright Israel. History, culture, religion, and nature intertwined to mold the perfect taglit (discovery, in Hebrew) of a newfound home away from home. We began our journey as a group of 40 Americans, and were joined […]

New Beginnings

Sep 20

“Courage doesn’t always roar. Sometimes courage is the quiet voice at the end of the day saying, I will try again tomorrow.” – Mary Anne Radmacher As a member of the Social Change Marketing practice, we work for clients, campaigns, programs, and initiatives that strive towards the goal of behavior change. In short, we aspire […]

10 Reflections on the 2013 World Social Marketing Conference

Apr 23

In the few short hours since the 2013 World Social Marketing Conference concluded earlier this evening, I’ve found myself reflecting quite a bit on the presentations and discussions.  So, while it’s all still fresh in my head, here are some of my personal takeaways (in no particular order): 1.  Social change marketing, as I’m now […]