Posts Tagged 'social marketers'

Social Marketing: Just like Parenting

Jun 27

As the mother of an almost 1 year old, my daughter Grace is fast developing a personality and each day understands much more about her world. She now understands simple commands and recognizes people and places. She’s also learning to test boundaries (and sometimes my patience). I want to shape the person she becomes – […]

This is Colon Cancer

Mar 11

March is National Colorectal Cancer Awareness Month. I write this in honor of my husband, John, whom I miss intensely every day. Hopefully our story can help someone else. John and the kids in West Virginia during happy times John Anderson, my husband of fifteen years, died in September after a fierce five month battle […]

What Social Marketers Make

Feb 05

Two of my college roommates were education majors. I vividly remember their student teaching days when after a tough day at school, they needed extra inspiration. Our entire apartment quickly became familiar with Taylor Mali’s “What Teachers Make.” If you don’t have time to watch the full video below (and I highly recommend you find […]

A New Year’s Resolution for Social Marketing

Jan 09

It’s the time of year to reflect on the year behind us and make resolutions for the year that lies ahead. This practice is believed to have started with the ancient Babylonians whose resolutions of paying off debts and returning borrowed farm equipment seem very distant from the annual eat well, quit [insert bad habit], and […]

The Intersection of Cause Involvement and Behavior Change

Jul 16

When designing interventions for behavior change, the first things that usually come to mind are how to remove the barriers to action, how to increase self-efficacy, or even if the external conditions are favorable for the adoption of the desired behavior. Not often do we consider that involvement in causes can actually trigger individual behavior […]

A Recap of the 2nd World Non-Profit and Social Marketing Conference

Apr 20

The 2nd World Non-Profit and Social Marketing Conference last week in Dublin proved to be a spectacular event, bringing together over 600 attendees from 40 countries, featuring 200 presentations and 32 exhibitors, and as of today, 95% of the delegates who completed the conference evaluation say they will attend the next conference, which is scheduled […]

Social Marketing in Europe

Apr 13

On day two of the WSMC, in addition to many thought provoking sessions, we were surprised (and elated) when some of us got to meet the Dalai Lama in the lobby! But, back to the conference…this morning I attended a very interesting session on Social Marketing initiatives in Europe, featuring Professor Jeff French, founder and […]

Believing in Social Marketing

Apr 13

Day two of the World Social Marketing Conference proved to be as engaging as day one! In a session chaired by our own Michael Briggs this afternoon, Iain Potter of the Health Sponsorship Council in New Zealand spoke about how social marketers worry about over selling what we do and consequently under sell what is […]

Help Celebrate Social Marketing’s Anniversary – What Are Your Favorite Social Marketing Campaigns?

Jan 25

Yesterday I shared my excitement for celebrating social marketing’s upcoming anniversary by presenting #3 on my personal list of top three favorite social marketing campaigns. Today, I want to share with you my top two. Do these campaigns hold a spot in your top three? #2.  Don’t Drink Yourself Fat, 2009-Present, New York Department of […]

Happy Almost-Anniversary, Social Marketing!

Jan 24

When you think of something or someone turning 40 years old this year, what is the first thing that comes to mind? The classic children’s television show Sesame Street just celebrated its 40th anniversary in 2010, Starbucks’ first spice and tea shop sprouted up in Seattle in 1971, and the #4 hit song on the […]

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