Posts Tagged 'Social Marketing'

Four Things You Need to Know About the Future of Social Marketing

Jun 29

If you’ve ever had the chance to visit the Ogilvy office in Washington, DC, you know David Ogilvy is ever present through the bits of his persona scattered across the office. As soon as you walk through the doors, you’re greeted by a giant mural of the father of advertising himself alongside one of his […]

Can Zebras Stop Traffic Violations?

Feb 22

Picture this. You’re making your way around the traffic circle in Dupont, glancing at the time knowing that you’re late to meet your friends for brunch. Feeling a little overeager, you inch forward at a red light – inadvertently blocking the pedestrian crosswalk. With mimosas and eggs benedict on your mind, you’re startled when a […]

What Drives Voting? Social Media Is the New Sticker

Oct 20

Last week, a Fast Company headline caught my eye – “The Surprising Genius of the ‘I Voted’ Sticker.” In the article, the author refers to a “simpler time” in the 1980s when the stickers were first introduced and explains the basic power of the sticker: social pressure. Many of us vote so that we can […]

Walking the Fine Line – Fear and Health Communications

Jun 05

I had the opportunity to recently attend the Health Conference at 1776’s Challenge Festival. The first part of my day was spent immersed in panel discussions that featured thought leaders whose end goal is to create a healthier world. The second part of my day was spent sitting on the edge of my seat while […]

White and Gold or Black and Blue…Should That Really Be The Question?

Mar 18

For the better part of the last weekend in February, my parents (in their seventies) visiting from Brooklyn, my eleven year old daughter, my seven year old son, my nineteen year old au pair from Denmark, and various friends and family as far flung as France and as close in as a few blocks from […]

Forging Connections through Storytelling

Jan 14

Over our holiday break, I had the opportunity to travel to Israel for ten days as a gift from Taglit-Birthright Israel. History, culture, religion, and nature intertwined to mold the perfect taglit (discovery, in Hebrew) of a newfound home away from home. We began our journey as a group of 40 Americans, and were joined […]

Springboard: A New Online Resource for Health Communication

Oct 03

Have you ever had a client ask you to brainstorm an idea for a new project or campaign, but you weren’t really sure where to find some initial inspiration? Springboard for Health Communications (Springboard) is a new online resource from Johns Hopkins University Health Communications Capacity Collaborative (JHU HC3) that aggregates resources related to health […]

Super Bowl and the Second Screen: 4 Tips for Social Marketers

Feb 06

A year ago, Oreo set a new standard for real time marketing during the 2013 Super Bowl. One power outage and one tweet was all it took for their brand to swiftly become what everyone was talking about – even without a $4 million dollar ad buy. This year, companies talked up their social media […]

New Beginnings

Sep 20

“Courage doesn’t always roar. Sometimes courage is the quiet voice at the end of the day saying, I will try again tomorrow.” – Mary Anne Radmacher As a member of the Social Change Marketing practice, we work for clients, campaigns, programs, and initiatives that strive towards the goal of behavior change. In short, we aspire […]

Social Marketing: Just like Parenting

Jun 27

As the mother of an almost 1 year old, my daughter Grace is fast developing a personality and each day understands much more about her world. She now understands simple commands and recognizes people and places. She’s also learning to test boundaries (and sometimes my patience). I want to shape the person she becomes – […]