Posts Tagged 'Social Marketing'

From Mexico to Think Latino

Dec 12

A good native English-speaking friend, like me, spent several years learning Spanish as an adult in college and abroad. Her husband is a native Spanish speaker and they are committed to raising their children to be bilingual. In a recent Facebook post she mentioned she was singing a song in Spanish to her ten month […]

Do the Right Thing: Social Norming to Get Out the Vote

Dec 07

Did peer pressure have anything to do with your decision to vote in the 2012 Presidential election? If you answered yes, that may be due to the engagement of behavioral scientists, who are becoming increasingly important advisors to political campaigns. That’s a key take away from this November 12 New York Times story, which describes […]

Should We Stress Quality or Quantity (or Both) in Physical Activity Campaigns?

Nov 29

It’s nearly impossible to go a day without seeing an advertisement about physical activity and its importance. National campaigns (like NFL’s Play 60 or Partnership for a Healthier America among others) are frequently featured in mainstream media outlets, on social media accounts, and in advertisements. With the obesity epidemic sweeping the nation and affecting both […]

YouTube Counter-Campaign Videos Seek to Change Behavior

Oct 15

One need only point to the wildfire spread of “Kony 2012” to illustrate the power of a compelling video to disseminate a message quickly and widely. In the last week, three different YouTube videos aimed at behavior change have appeared in my social media stream and piqued my interest. Here’s what the videos have in […]

The Power of Your “Neighborhood”

Sep 27

What does your neighborhood mean to you? You probably devoted a great deal of time to picking it out. It’s the home to your home, where you retreat to be around those you love; it’s where you relax but also where you make important plans that affect your life. Though we may not realize it, […]

From Zombies to Law Enforcement – Preparedness in Social Marketing

Sep 18

Preparedness is a major focus of Social Marketing and Risk and Emergency Communications. One question we answer every day is how to best prepare the public for events that will – or might – occur. Vaccinations, taxes, and homeland security might not have a lot in common on the surface, but we’ve focused on advancing […]

The First Social Media Olympic Games … Or Not?

Jul 26

As the opening ceremonies begin tomorrow, so too will the idea that athletes are no longer just idolized sports stars, they are creating content that is being shared around the world.  Some 10,000 competing athletes from 200 countries will be using Facebook, Twitter, YouTube, Flickr, among other social media to share information, photos, and commentary […]

An Olympic Story…from a Public Health Point of View

Jul 19

With about one week remaining until the Opening Ceremony of the 2012 Olympics, media outlets across the world have been and will continue to cover the trials, athletes, uniforms, performers, and much more. But, from a public health and social marketing perspective, there’s another type of story that we need to ensure gets out there […]

Courage and Creativity in Social Marketing: Learning from the life of Lyn Lusi

Jul 09

I was deeply moved by the Economist’s obituary of Lyn Lusi. I had not heard of her or of her work running the hospital, HEAL Africa, in the Democratic Republic of Congo. I did not know both George Clooney and Hilary Clinton are among her admirers. I did not know that she was responsible for […]

Come Dance With Me

Jun 14

Me: “Hi, I’m Alex and I’m a ballerina.” Other: “Ballet, huh? Uhh, I’ve seen ‘Black Swan!’” Now believe me, as a former ballet dancer, I am thrilled when the art to which I have dedicated years of my life in the studio is brought to the center stage of mainstream media. In the past few […]