Posts Tagged 'Social Marketing'

“Gamifying” Weight Loss and Behavior Change

May 21

We all know that weight loss is a simple equation – more calories expended than consumed. Eat healthy and increase physical activity. But if it was that easy to change behavior, break habits, and stave off cravings, then we would not be facing the problem of obesity among over one third of all adults in […]

Skinny, Unscripted: Reality TV’s Effect on Body Image beyond the Small Screen

May 17

Full disclosure: I’m a bit addicted to “The Bachelor.” Every few months, a new season premieres on ABC and, every few months, I swear to myself that this will be the last season I watch. But before I realize that it’s happened, I’ve been sucked back down into the abyss of beautiful people, scripted drama, […]

Introducing OgilvyEngage

May 16

The Business of Behavior Companies increasingly recognize that if societies falter, their business can’t succeed. Accordingly, many enterprises acknowledge that it is a business imperative to get people to change individual behaviors around such issues as driving safely, eating healthier, taking medications regularly, staying out of debt  and others. Through corporate responsibility commitments, sustainability initiatives, […]

“China’s Evolving Social Health Initiative: A Metaphor for New China?”

May 01

*The views expressed on this blog are my own and do not necessarily reflect the views of my employer.* World Health Organization (WHO) definition of health literacy: The cognitive and social skills which determine the motivation and ability of individuals to gain access to understand and use information in ways which promote and maintain good […]

Event Wrap-up: Socially Responsible Behavior Change as a Business Imperative

Apr 20

Ogilvy Public Relations has been a leader in social marketing for nearly three decades. We’ve helped government agencies and Fortune 500 companies change minds, shift attitudes, redefine norms, and support sustained individual and community behavior change. Today, we were joined by three experts in corporate social marketing to discuss how companies across a wide range […]

The Benefits of Joking About Public Safety

Apr 10

As everyone knows we are now in the month of April. This means warmer weather, cherry blossoms, pollen, severe allergies, and of course April Fool’s Day. Who doesn’t love a good (harmless) practical joke? Especially one that is a message of public education and awareness. Behold the “Philadelphia E-Lane Initiative.” During the first week of […]

The Individual Mandate and Affordable Care Act – A Social Marketing Challenge?

Mar 27

The Obama Administration’s landmark health care reform legislation – the Affordable Care Act (ACA) – is again making headlines this week as the Supreme Court hears arguments challenging its constitutionality. On the agenda today – the individual mandate – one of the most contested and controversial parts of the law. According to the Centers for […]

Raising awareness about…introverts?

Mar 22

Are you energized by social situations and tend to be an assertive multi-tasker who thinks out loud and on your feet? Or do you prefer less stimulating environments and enjoy quiet concentration, listening more than you talk, and thinking before you speak? If you answered “yes” to the second question you may be an introvert […]

Museums and Libraries Are Promising Venues For Behavior Change

Mar 19

How social marketers can leverage museums and libraries to affect behavior change in targeted audiences.

Will You Be My Valentine? Only If You Wash Your Hands

Feb 16

Valentine’s Day is over – as shown by the discounted boxes of candy, wilting flowers, and picked-over rows of red greeting cards. What’s not quite finished is the flu season. I recently came across a Valentine’s Day-themed e-card from the American Public Health Association. The text reads: “I wanna hold your hand. But only after […]