Posts Tagged 'Social Marketing'

The Power and Influence of Emotion

May 06

Although humans are complex creatures, let’s face it – we are “cognitive misers.” We like to process information simply. And who can blame us, in this day and age of information bombardment, it is natural to place information in silos to help us better digest the content.  Sometimes we even ignore information, unless something pulls […]

A Recap of the 2nd World Non-Profit and Social Marketing Conference

Apr 20

The 2nd World Non-Profit and Social Marketing Conference last week in Dublin proved to be a spectacular event, bringing together over 600 attendees from 40 countries, featuring 200 presentations and 32 exhibitors, and as of today, 95% of the delegates who completed the conference evaluation say they will attend the next conference, which is scheduled […]

Using Games in Social Marketing

Apr 19

I recently had the privilege of attending a George Washington University Health Communication and Marketing symposia on Social Marketing and Games.  It’s a topic that has seen significant growth in recent years, and being a big Scrabble nerd and Wii Just Dance buff, I had particular interest in.  Whether using board games, video games, or […]

The Dynamics of Cause Engagement

Apr 19

How has the digital revolution changed the way Americans get involved with causes and social issues? Lately, we have seen a lot of discussion on the impact of digital media on cause involvement.  “Twitter revolution” and “slactivism” are terms that are now part of the social causes lexicon. As in all good debates, different points […]

Miles Young on Marketing in the Modern Age

Apr 18

Following his speech at the World Social Marketing Conference, Ogilvy & Mather CEO adapted his speech for the Huffington Post.  The beginning of the article is copied below; read the full article here. Company or cause, marketing plays a vital role. For companies, the marketing discipline helps sell products with the ultimate goal of boosting […]

Do We Need to Redefine Social Marketing?

Apr 18

Flying back from the World Social Marketing Conference in Dublin last week, I had an eight hour delay in Newark that gave me A LOT of time to think through everything I was exposed to at the conference.  Between the keynotes, the seminars, the plenary sessions, and the debates, the amount of information shared was […]

Social Marketing in Europe

Apr 13

On day two of the WSMC, in addition to many thought provoking sessions, we were surprised (and elated) when some of us got to meet the Dalai Lama in the lobby! But, back to the conference…this morning I attended a very interesting session on Social Marketing initiatives in Europe, featuring Professor Jeff French, founder and […]

Believing in Social Marketing

Apr 13

Day two of the World Social Marketing Conference proved to be as engaging as day one! In a session chaired by our own Michael Briggs this afternoon, Iain Potter of the Health Sponsorship Council in New Zealand spoke about how social marketers worry about over selling what we do and consequently under sell what is […]

The 4Ps of Social Marketing: Are They Still Relevant?

Apr 12

The Marketing Mix, also known as the 4Ps of Social Marketing, is the combination of Product, Price, Place, and Promotion.  Yesterday, we heard  a very dynamic debate at WSMC on whether the 4Ps are still an important intervention tool for Social Marketing practitioners. Sue Nelson, Social Marketing Director, Kindred (UK), and Clive Blair-Stevens, Director, Strategic […]

From WSMC: What is Social Marketing 2.0

Apr 12

Today marked the start of the of the 2nd World Non-Profit & Social Marketing Conference.  Matt Escoubas and I had the opportunity to conduct FlipCam interviews with several presenters at the conclusion of their presentations.  We’ll be posting our interviews on the Social Marketing exChange this week; I kick it off below with Dr. Jay […]