Posts Tagged 'Social Marketing'

Ready to Share and Learn @wsmconference

Apr 06

Well, our bags are getting packed and we’re almost ready to go. Ogilvy’s social marketing practice is buzzing with preparations for the 2nd World Non-Profit and Social Marketing Conference set to begin in Dublin this weekend. It’s not rare to find our folks within the Social Marketing team discussing our latest ideas for engaging parents […]

What is the Value of Social Marketing? This New Tool Can Tell you

Mar 30

In partnership with the Department of Health in the U.K., The National Social Marketing Centre (NSMC) is developing a tool which will calculate the cost-effectiveness of social marketing and behavior change interventions to improve health. This should be considered when planning, developing, and evaluating any new project. Up until now, according to the NSMC, there […]

The White House and Facebook Join the Fight to #StopCyberBullying

Mar 11

Browsing through my News Feed on Facebook this week, I was surprised to see a video message from President Barack Obama and First Lady Michelle about cyberbullying. Intrigued, I clicked on the video to hear the President joke about not “bugging me” for a friend request, but rather bringing attention to the White House Conference […]

Engage! Empower! Inspire!

Mar 10

The 2nd World Non-Profit and Social Marketing Conference is just one month from tomorrow in Dublin, Ireland. Following the hugely successful first World Conference in Brighton, UK in 2008, the 2nd World conference will bring together those interested in applying strategic communications, marketing , and behavior change methodology to solve key social challenges. In bringing […]

Help Celebrate Social Marketing’s Anniversary – What Are Your Favorite Social Marketing Campaigns?

Jan 25

Yesterday I shared my excitement for celebrating social marketing’s upcoming anniversary by presenting #3 on my personal list of top three favorite social marketing campaigns. Today, I want to share with you my top two. Do these campaigns hold a spot in your top three? #2.  Don’t Drink Yourself Fat, 2009-Present, New York Department of […]

Happy Almost-Anniversary, Social Marketing!

Jan 24

When you think of something or someone turning 40 years old this year, what is the first thing that comes to mind? The classic children’s television show Sesame Street just celebrated its 40th anniversary in 2010, Starbucks’ first spice and tea shop sprouted up in Seattle in 1971, and the #4 hit song on the […]

Did You Learn A Lot From a Dummy?

Jan 07

On Tuesday, the Centers for Disease Control and Prevention (CDC) announced the results of a 2008 survey which found that that seat belt use has reached 85% among U.S. adults.  Only 11% wore them in 1982, which was prior to the first state law requiring seat belt use. Additional research released by CDC showed that […]

Early Bird Deadline Extended for WSM Conference

Jan 04

The 2nd World Social Marketing Conference is only months away—11-12 April 2011 in Dublin, Ireland—and lucky for all of us, the early bird discount has been extended until January 15th. The conference brings together thought leaders and practitioners from around the world to discuss  new trends and their implications for our growing field. Looking at […]

Ogilvy Talks the Talk and Walks the Walk This Holiday Season

Dec 17

According to noted authority Jeff French’s tips for developing and implementing effective social marketing programs, Ogilvy’s Washington office has organized and conducted a pitch perfect social marketing initiative in recent weeks.  Among other characteristics, the effort: -Actively engaged individuals and communities (that included competing internal staff teams, as well as other Washington, D.C.-based global public […]

New Challenges and New Opportunities—Healthy People 2020

Dec 07

Healthy People 2020 launched Thursday, December 2 at George Washington University, including a comprehensive, interactive, and very user-friendly site www.healthypeople.gov. Healthy People 2020 is important to us as social marketers for a number of reasons.  For those of us who work for government clients, these are the numbers by which our success will be measured […]