Posts Tagged 'Social Marketing'

NBC’s Green Week!

Nov 15

Did you watch NBC’s “TODAY” this morning? Like every other morning, I did! And after much anticipation, I was so pleased to see their new green-themed “The More You Know” PSAs, which encourage viewers to adopt sustainable habits. The PSAs are ingredients of NBC Universal’s annual Green Week, November 14-21, and part of NBC’s ongoing […]

Online Social Marketing Resources

Oct 12

A very useful listing of online social marketing resources is now available at http://www.toolsofchange.com/en/topic-resources/.  Additions are invited.

The Pink NFL

Oct 08

  The NFL’s promotion of breast cancer awareness has stirred up quite a bit of discussion within the social marketing and cause marketing communities (http://lnkd.in/Pb7JNs).  I’ve heard applause for the impact that the pink cleats and footballs have made in raising awareness.  And I’ve heard complaints – many complaints – that the NFL’s effort was […]

What is Social Marketing?

Sep 27

I have been following a “discussion” on a social marketing listserv (soc-mktg@listproc.georgetown.edu) for the past week.  What started out as a provocative question – “What do we, as social marketers, think of “Pavement Patty,” one tactic in a Vancouver driving safety campaign (http://news.yahoo.com/s/yblog_upshot/20100908/od_yblog_upshot/canada-unveils-new-speed-bump-optical-illusions-of-children/print) – turned into yet another debate about the definition of social marketing.  […]

Cause Consumers—Loving What’s Out There and Wanting More

Sep 23

We see it everywhere.  Yoplait’s commitment  to breast cancer research.  Dasani’s dedication  to water conservation.  Dove’s devotion  to positive self-image.  Every week, I feel like I hear about a new cause initiative.  Brands have increasingly recognized the importance of giving back to their communities, and this has, without a doubt, contributed to a crowded environment of […]

“Emerging Adulthood” and Social Marketing Implications

Aug 24

An article in the New York Times last week,  “What Is It About 20-Somethings?”,   instantly caught my eye.  After all, I am myself a 20-something, and it’s always interesting to scrutinize what people unlike you scientifically conclude about people like you.  I remember taking my first psychology class in high school and learning about adolescence.  […]

The Push-Me Pull-You of Social Media

Aug 24

Last week, I attended CDC’s National Health Communication, Marketing, and Media conference in Atlanta. And whether you call it new media, social media, or Web 2.0—the new tactics available online and via mobile devices took center stage at the conference. The presentation, “Social Marketing and the Uses of Social Media: Cases from the American Red […]

New Resource: CDC’s Gateway to Health Communication and Social Marketing Practice

Aug 13

The Centers for Disease Control and Prevention (CDC) debuted a new website this week: The Gateway to Health Communication and Social Marketing Practice. The site includes public and private resources organized into six key topics: audience, campaigns, research/evaluation, channels, and tools & templates. A brief overview of each topic and available resources: Audiences: Features CDC’s […]

“What Do You Do?”

Aug 11

When you meet someone for the first time (friend of a friend, parent of a friend, someone random on the street who starts talking to you), you are inevitably compelled to make conversation.  Sometimes it’s small talk.  Sometimes it’s more substantial.  But always…always…the question comes up.  “What do you do?” When I first started at […]

A Formula for Social Change

Jul 23

As social marketing communicators, we are challenged with the task of promoting complex issues that impact the daily lives of Americans. On July 15, four distinguished panelists, Dr. Sandeep Jauhar (Director of the Heart Failure Program at Long Island Jewish Medical Center), Bill Novelli (Distinguished Professor at the McDonough School of Business), Debbie Witchey (Executive […]