On Thursday, July 15 from 8-10 am, Ogilvy’s Social Marketing Group will host a panel discussion titled, “How Social Change Happens in the 21st Century.” The event will be held at Ogilvy’s office in Washington, DC (1111 19th Street, NW, 10th Floor). Social change happens across multiple levels—among individuals and their networks, within social and […]
Posts Tagged 'Social Marketing'
Ogilvy Hosts July 15 Panel Discussion: “How Social Change Happens in the 21st Century”
Jul 12
by Natalie Adler
Category: Behavior Change, Public Health, Social Marketing
Psychology of the Countdown
Jun 22
by Jim Cowen
Category: Best Practices, Emergency + Risk Communication, Social Marketing
My four year old is as busy, distracted, and rambunctious as any. So I’m not totally surprised that calling her with, “Sam, time for dinner” doesn’t always spur immediate action. But I mixed it up a bit recently. “You’ve got ten seconds to get to the table…10, 9, 8, 7…” That actually worked. I’m not […]
Through the Shadows
Jun 04
by Michael Briggs
Category: Behavior Change, Social Marketing
Between the idea And the reality Between the motion And the act Falls the Shadow […] Between the conception And the creation Between the emotion And the response Falls the Shadow […] — T.S. Eliot, “The Hollow Men” Which is hardly news to anyone who has tried to change behavior, whether theirs or someone else’s. […]
How Social Change Happens in the 21st Century
Jun 03
by Natalie Adler
Category: Behavior Change, Social Marketing
I am excited to report that on July 15, Ogilvy’s Social Marketing Group will be hosting an important and timely panel discussion entitled, “How Social Change Happens in the 21st Century.” Social change happens across multiple levels – among individuals and their networks, within social and economic environments, and through social policy. Our panel will explore […]
Cases in Public Health Communication & Marketing
May 05
by Jennifer Wayman
Category: Best Practices, Social Marketing, Social Media
The George Washington University’s School of Public Health and Health Services publishes peer-reviewed case studies from the fields of public health communication and social marketing at CasesJournal.org. One of the newest entries, “Using Social Media to Reach Women with The Heart Truth® – 2009 Update,” provides an overview of how social media has been employed […]
An Identity Crisis for Social Marketing
Apr 30
by Jennifer Wayman
Category: Behavior Change, Best Practices, Social Marketing
The explosion of social media as a critical communications channel has spawned a terminology problem which, if unchecked, could foster a long-term identity crisis for social marketers. Over the past few years, a number of terms have been created to describe the practice of marketing a message or product through social media. These terms include: […]
Let the dialogue begin!
Apr 30
by Tom Beall
Category: Behavior Change, Best Practices, Social Marketing
Welcome to Ogilvy Public Relations Worldwide’s new group blog, SOCIAL MARKETING exCHANGE. Through the exCHANGE, Ogilvy’s social marketing team hopes to foster a rich discussion among colleagues, clients, practitioners, academicians, policymakers, and others interested in the application of social marketing and behavior change communications to address vital health, social and development issues. Our perspectives reflect […]
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