Posts Tagged 'Social Marketing'

Ogilvy Hosts July 15 Panel Discussion: “How Social Change Happens in the 21st Century”

Jul 12

On Thursday, July 15 from 8-10 am, Ogilvy’s Social Marketing Group will host a panel discussion titled, “How Social Change Happens in the 21st Century.” The event will be held at Ogilvy’s office in Washington, DC (1111 19th Street, NW, 10th Floor). Social change happens across multiple levels—among individuals and their networks, within social and […]

Health Education Saving Health Care Dollars

Jun 22

A friend of mine, Joanna Smiley, writes for the Hartford Business Journal, and she recently wrote a fascinating article discussing naturopathy. Her interviews with Dr. Marina Franzoni-Acosta and Dr. Stacey Munro, both naturopathic physicians, revealed that many of insurance companies are unwilling to pay for the amount of time necessary to fully help their patients. […]

Psychology of the Countdown

Jun 22

My four year old is as busy, distracted, and rambunctious as any.  So I’m not totally surprised that calling her with, “Sam, time for dinner” doesn’t always spur immediate action. But I mixed it up a bit recently. “You’ve got ten seconds to get to the table…10, 9, 8, 7…” That actually worked.  I’m not […]

Through the Shadows

Jun 04

Between the idea And the reality Between the motion And the act Falls the Shadow […] Between the conception And the creation Between the emotion And the response Falls the Shadow […] — T.S. Eliot, “The Hollow Men” Which is hardly news to anyone who has tried to change behavior, whether theirs or someone else’s. […]

How Social Change Happens in the 21st Century

Jun 03

I am excited to report that on July 15, Ogilvy’s Social Marketing Group will be hosting an important and timely panel discussion entitled, “How Social Change Happens in the 21st Century.”  Social change happens across multiple levels – among individuals and their networks, within social and economic environments, and through social policy.  Our panel will explore […]

Addressing Multiple Concurrent Chronic Conditions

May 20

In my experience working in Social Marketing at Ogilvy, we address chronic conditions on a daily basis—heart disease, kidney disease, cancer—and work to reach our target audiences to educate them on preventative measures, to better the public health of America. Yesterday, I had the privilege of seeing chronic conditions through a new lens.  The 2010 […]

Cases in Public Health Communication & Marketing

May 05

The George Washington University’s School of Public Health and Health Services publishes peer-reviewed case studies from the fields of public health communication and social marketing at CasesJournal.org.  One of the newest entries, “Using Social Media to Reach Women with The Heart Truth® – 2009 Update,” provides an overview of how social media has been employed […]

An Identity Crisis for Social Marketing

Apr 30

The explosion of social media as a critical communications channel has spawned a terminology problem which, if unchecked, could foster a long-term identity crisis for social marketers.  Over the past few years, a number of terms have been created to describe the practice of marketing a message or product through social media.  These terms include: […]

Let the dialogue begin!

Apr 30

Welcome to Ogilvy Public Relations Worldwide’s new group blog, SOCIAL MARKETING exCHANGE. Through the exCHANGE, Ogilvy’s social marketing team hopes to foster a rich discussion among colleagues, clients, practitioners, academicians, policymakers, and others interested in the application of social marketing and behavior change communications to address vital health, social and development issues. Our perspectives reflect […]