Last week, a Fast Company headline caught my eye – “The Surprising Genius of the ‘I Voted’ Sticker.” In the article, the author refers to a “simpler time” in the 1980s when the stickers were first introduced and explains the basic power of the sticker: social pressure. Many of us vote so that we can […]
Posts Tagged 'Social Media'
What Drives Voting? Social Media Is the New Sticker
Oct 20
by Junia Geisler
Category: Behavior Change, Social Marketing, Social Media
You Are What You Tweet
Aug 13
by Junia Geisler
Category: Best Practices, Public Health, Social Marketing, Social Media
‘Slice of life’ tweets have been some of the most scorned content on the Internet. Who really cares if you’re frying up grass-fed bacon by the pound or binge watching the latest season of House of Cards from your couch? Most of us consider this the custard-like filling of the Twittersphere—lots of calories, little substance. […]
White and Gold or Black and Blue…Should That Really Be The Question?
Mar 18
by Claudia Menashe
Category: Behavior Change, Media, Ogilvy Washington, Public Health, Social Marketing, Social Media
For the better part of the last weekend in February, my parents (in their seventies) visiting from Brooklyn, my eleven year old daughter, my seven year old son, my nineteen year old au pair from Denmark, and various friends and family as far flung as France and as close in as a few blocks from […]
Introducing Social Squared: Ogilvy’s Framework for Applying Behavior Change Theory to Digital and Social Media
Aug 28
by Sarah Van Velsor
Category: Behavior Change, Ogilvy Washington, Social Marketing, Social Media
Behavior Change Theory should underlie all health communications campaign planning. However, often communication professionals decide on a Tumblr or Pinterest account because it’s the “latest thing,” instead of having solid theory-based reasoning for engaging on a particular social or digital platform. To ensure Ogilvy’s approach to digital and social media was always strategic, Ogilvy designed […]
Do Health and Happiness Go Hand in Hand?
Feb 21
by Jessica Hanson
Category: Social Media
Two nights ago my husband and I stumbled across a growing viral challenge called 100happydays. Simply put, the challenge draws attention to the fact that in our state of busy schedules and constant connection to communication (e.g., Facebook, Twitter), we as a society are taking less and less time to enjoy the moment, appreciate the joy, […]
Super Bowl and the Second Screen: 4 Tips for Social Marketers
Feb 06
by Erica Stein
Category: Social Marketing, Social Media
A year ago, Oreo set a new standard for real time marketing during the 2013 Super Bowl. One power outage and one tweet was all it took for their brand to swiftly become what everyone was talking about – even without a $4 million dollar ad buy. This year, companies talked up their social media […]
4 Tips for Managing the Drop in Organic Reach on Facebook with a Small Budget
Jan 10
by Sarah Van Velsor
Category: Best Practices, Social Marketing, Social Media
Have you noticed a change in your Facebook organic reach over the last few weeks? If so, you’re not alone. Last month, Facebook tweaked their algorithm to focus on “high-quality content.” While traditional news outlets are seeing 69% jumps in referral traffic from Facebook, brands, small businesses, nonprofit and government organizations are seeing much smaller […]
#Mamming: Memes for Good
Oct 23
by Cait Douglas
Category: Social Marketing, Social Media
I started off my week with a delicious doughnut (everything in moderation!) and a discussion of #shutdownpickuplines, #300feministsandwiches, and Scarlett Johansson falling. Why you ask? Our office gathers once a month for KreMEME Monday to share the latest memes, discuss why they trended, and see how we can learn from these Internet unicorns. As social […]
What Can We Learn from Dove’s Most Viral Ad Video of All Time?
May 30
by Debra Noll
Category: Behavior Change, Social Marketing, Social Media
According to Dove published survey data, over half (54%) of women globally—equating to an astounding 672 million women worldwide—agree that when it comes to how they look, they are their own worst beauty critic. The three-minute “Dove Real Beauty Sketches” video that launched last month has garnered more than 114 million total views, making it […]
Web Sites: It’s a Journey, Not a Destination
Apr 30
by Karen Melnyk-Vutrano
Category: Best Practices, Media, Social Media
I’ve spent much of my career advising on Web site design and content strategy. Essentially, I serve as the translator between the content lead at the organization and the Web site developer. I’ve really enjoyed this role. I love finding creative solutions to help organizations get the dynamic and innovative features they are looking for […]
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