Posts Tagged 'Social Media'

The Dynamics of Cause Engagement

Apr 19

How has the digital revolution changed the way Americans get involved with causes and social issues? Lately, we have seen a lot of discussion on the impact of digital media on cause involvement.  “Twitter revolution” and “slactivism” are terms that are now part of the social causes lexicon. As in all good debates, different points […]

QR Code Best Practices for Gov 2.0

Apr 12

This post was originally posted to Ogilvy PR’s 360 Digital Influence’s Fresh Influence blog. In recent weeks, many of our government clients have been asking if they should incorporate QR codes into their educational materials. This is great news as QR codes can be an excellent tool for connect citizens to government services and educational […]

From WSMC: What is Social Marketing 2.0

Apr 12

Today marked the start of the of the 2nd World Non-Profit & Social Marketing Conference.  Matt Escoubas and I had the opportunity to conduct FlipCam interviews with several presenters at the conclusion of their presentations.  We’ll be posting our interviews on the Social Marketing exChange this week; I kick it off below with Dr. Jay […]

Friday Round-Up: What I’ve Been Reading

Apr 08

There’s been a lot of great (and exciting) stories related to social health circulating around the interwebs this week. Here are a few I found most interesting: JAMA Commentary on Games for Health: This commentary, from Dr. J. Leighton Read and Dr. Stephen Shortell, encourages practitioners, health care providers, and policy makers to place more […]

The White House and Facebook Join the Fight to #StopCyberBullying

Mar 11

Browsing through my News Feed on Facebook this week, I was surprised to see a video message from President Barack Obama and First Lady Michelle about cyberbullying. Intrigued, I clicked on the video to hear the President joke about not “bugging me” for a friend request, but rather bringing attention to the White House Conference […]

South By SouthWest – Health Track Preview

Mar 08

Headed to South by SouthWest this week? Check out Medical Monday over on Ogilvy’s Fresh Influence blog for a preview of the health track at South by SouthWest this week.  These are a few of my favorites: Health: Is There Really an App for That? Apps for Healthy Kids: Government Challenges FTW Mobile Health in […]

Why Google when you can Facebook?

Mar 07

When you’re looking for health information, where do you turn?  Do you make an appointment with your doctor? Ask friends and family?  Consult WebMD? A new survey from the National Research Corporation shows that more and more people are turning to online social networks like Facebook and YouTube for health information.  In fact, 41% of […]

Look Who’s Talking About Health – On Twitter

Jan 27

If you’re brainstorming ideas for new ways to utilize spokespeople or key experts for your social marketing campaign,  look no further than Twitter and consider hosting a Twitter chat. Twitter chats are arranged conversations that happen on Twitter through the use of a hashtag, a word that links tweets together using the # sign, that […]

Overcoming the Hurdle and Joining the Twitter Bandwagon

Nov 29

I don’t tweet.  I don’t Facebook. Frankly, I don’t even feel comfortable using those terms as verbs. Maybe I’m not even supposed to—is it more correct to say I don’t have a Facebook page? Still, when it comes to work, I 100% believe in  — and have seen—the value that social media offers to amplify […]

Mainstream Media Goes Social

Nov 19

On Tuesday I had the pleasure of welcoming Alex Nicholson, social media strategist at USA TODAY, to Ogilvy Washington’s offices to speak about the intersection of mainstream and social media. According to Nielsen, Americans spend 23% of their online time using social media—that’s almost three times more time than they spend on email (8%).  Among […]