Posts Tagged 'Technology'

Top Picks from Day 2 of the Social Good Summit

Sep 20

Day 2 of the Social Good Summit was also very uplifting and attendees walked away with the clear directive to aim high and use your voice to affect change. Every talk was inspiring, but here are my top picks: The Summit began with a big salute to the 17 UN Young Leaders for the Sustainable […]

3 Themes from Day 1 of the Social Good Summit

Sep 19

I am very excited to be attending the Social Good Summit at the 92nd Street Y. Day One of the Summit–which examines the impact of technology and new media on social good initiatives around the world–focused on the following themes: To address core problems facing the globe, change must happen at the individual, community, policy […]

You Are What You Tweet

Aug 13

‘Slice of life’ tweets have been some of the most scorned content on the Internet. Who really cares if you’re frying up grass-fed bacon by the pound or binge watching the latest season of House of Cards from your couch? Most of us consider this the custard-like filling of the Twittersphere—lots of calories, little substance. […]

Some Mo-tivation and Mo Wisdom – A Style Guide on Movember and More

Jan 15

When I moved in 2010 to Washington, DC, I noticed a “growing” trend that was sweeping the nation – Movember. Since then, the Movember movement keeps strong and as I commuted to work this past November, I saw the ‘staches sprouting prominently across men’s (and some women’s) faces. On December 1, participants begrudgingly woke up […]

Revisiting Point of Care Marketing for Today’s Connected Consumer

Nov 12

A good friend of mine recently found out through an annual physical exam that she weighed ten pounds more than she had expected – pushing her into the overweight category. She knew she had been gaining weight but didn’t realize how much. This news catapulted her into action. What’s the first thing she did? Go […]

Talking Shop about Disasters and Technology at SXSW 2014

Mar 11

The Insurance Information Institute (III) joined with the Federal Alliance for Safe Homes (FLASH), the Red Cross, and the National Weather Service (NWS) at SXSW Interactive Festival to talk shop about how technology is helping them improve how they engage with and support consumers to prepare better and respond to disasters. With hundreds of panels, […]

Make Mobile Technologies for Behavior Change a Priority in 2013

Jan 03

Many people are kicking off the new year with resolutions to improve their health by adopting new behaviors. While the desire to change one’s behavior may be strong at the beginning of the year, it often wanes as time goes by. This drop-off is common in the behavior change cycle, creating a challenge for social […]

Doctor prescribed technology? Pediatricians connect with patients on their technology level

Oct 17

Following Emily’s post on The Disconnect between Patient Expectations and Physician Actions, below is a look at how technology is being used by some pediatricians. Health care professional focused materials are often a key component of a social marketing campaign. From a brochure on cervical cancer to an interactive tear pad on kidney test results, these and […]

Making mHealth a Reality

Jun 14

We’ve all had at least one frustrating experience with the health care system. A moment where you’re left thinking: “There has to be a better way of doing this.” For me, these moments often come when the paper-filled world of health care doesn’t jive with my increasingly mobile-based lifestyle. (You can count me in the […]

“Gamifying” Weight Loss and Behavior Change

May 21

We all know that weight loss is a simple equation – more calories expended than consumed. Eat healthy and increase physical activity. But if it was that easy to change behavior, break habits, and stave off cravings, then we would not be facing the problem of obesity among over one third of all adults in […]

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