Posts Tagged 'teens'

Ogilvy Takes on the 2014 National Conference on Health Communication, Marketing, and Media

Aug 18

Ogilvy’s Social Marketing Group is headed to Atlanta this week for the National Conference on Health Communication, Marketing, and Media. This is one of the Social Marketing Group’s favorite conferences, as many of us work in the health communications space, and it’s always inspiring and motivating to learn from the work of others. Ogilvy will […]

Is it Enough to Get People Talking?

Jun 14

Despite a 33% drop in the teen pregnancy rate in Chicago, the city’s rate is 1.5 times the national average. To address the issue, Chicago has recently launched a new teen pregnancy campaign that is…unexpected. The PSAs have gained local and national attention for their surprising take on drawing attention to the issue and reminding […]

Doctor prescribed technology? Pediatricians connect with patients on their technology level

Oct 17

Following Emily’s post on The Disconnect between Patient Expectations and Physician Actions, below is a look at how technology is being used by some pediatricians. Health care professional focused materials are often a key component of a social marketing campaign. From a brochure on cervical cancer to an interactive tear pad on kidney test results, these and […]