Posts Tagged 'theory and practice'

Social Marketing: Just like Parenting

Jun 27

As the mother of an almost 1 year old, my daughter Grace is fast developing a personality and each day understands much more about her world. She now understands simple commands and recognizes people and places. She’s also learning to test boundaries (and sometimes my patience). I want to shape the person she becomes – […]

Potential Changes to Social Media in North Korea

Mar 07

For the first time, North Korea’s sole mobile service provider, Koryolink, allowed visiting foreigners to bring their phones into North Korea and have access to the internet on the 3G network. This same wireless internet is not yet available to North Koreans since they are governed by separate telecommunication rules. It is unfortunate that North […]

Cupid’s Arrow

Feb 14

Social marketers are quite familiar with social norms. Many of our hard-fought efforts focus on bringing awareness to positive social norms—think seat belt-use, discouraging dangerous social norms—think underage-drinking, or creating new social norms—think the Truth campaign. But there are some social norms that are so ingrained in our society that we don’t even realize we’re […]

The Power of Positive Messages

Sep 26

What motivates you to exercise or eat healthy?  Are you the kind of person who needs a drill sergeant barking orders and insults to motivate you to move?  Does encouragement and reassurance motivate you to say no to that piece of chocolate cake?   While everyone is admittedly different and has their own style when trying […]

Museums and Libraries Are Promising Venues For Behavior Change

Mar 19

How social marketers can leverage museums and libraries to affect behavior change in targeted audiences.

The Intersection of Cause Involvement and Behavior Change

Jul 16

When designing interventions for behavior change, the first things that usually come to mind are how to remove the barriers to action, how to increase self-efficacy, or even if the external conditions are favorable for the adoption of the desired behavior. Not often do we consider that involvement in causes can actually trigger individual behavior […]

The Power and Influence of Emotion

May 06

Although humans are complex creatures, let’s face it – we are “cognitive misers.” We like to process information simply. And who can blame us, in this day and age of information bombardment, it is natural to place information in silos to help us better digest the content.  Sometimes we even ignore information, unless something pulls […]

What is Social Marketing?

Sep 27

I have been following a “discussion” on a social marketing listserv (soc-mktg@listproc.georgetown.edu) for the past week.  What started out as a provocative question – “What do we, as social marketers, think of “Pavement Patty,” one tactic in a Vancouver driving safety campaign (http://news.yahoo.com/s/yblog_upshot/20100908/od_yblog_upshot/canada-unveils-new-speed-bump-optical-illusions-of-children/print) – turned into yet another debate about the definition of social marketing.  […]

CDC’s National Conference on Health Communication, Marketing, and Media 2010

Aug 16

Tomorrow morning CDC kicks-off the 2010 National Conference on Health Communication, Marketing, and Media. This year’s theme, “Convergence: Purpose, Programs, & Partners” looks to open an educational dialogue among the many attendees–from practioners to researchers and individuals from academia–about how these fields are continually merging. After looking over the agenda, it’s hard to pick out which […]

Through the Shadows

Jun 04

Between the idea And the reality Between the motion And the act Falls the Shadow […] Between the conception And the creation Between the emotion And the response Falls the Shadow […] — T.S. Eliot, “The Hollow Men” Which is hardly news to anyone who has tried to change behavior, whether theirs or someone else’s. […]