Posts Tagged 'Twitter'

You Are What You Tweet

Aug 13

‘Slice of life’ tweets have been some of the most scorned content on the Internet. Who really cares if you’re frying up grass-fed bacon by the pound or binge watching the latest season of House of Cards from your couch? Most of us consider this the custard-like filling of the Twittersphere—lots of calories, little substance. […]

White and Gold or Black and Blue…Should That Really Be The Question?

Mar 18

For the better part of the last weekend in February, my parents (in their seventies) visiting from Brooklyn, my eleven year old daughter, my seven year old son, my nineteen year old au pair from Denmark, and various friends and family as far flung as France and as close in as a few blocks from […]

How Federal Health Agencies Can Drive Engagement on Twitter

Nov 24

A study came out in PLOS ONE earlier this month that looked at the factors associated with Twitter engagement, as measured by retweets, of Federal health agencies. As someone who’s worked with numerous Federal health agencies on their Twitter content, I found the study findings particularly intriguing. Looking at 130 Twitter accounts from 25 agencies, […]

Do Health and Happiness Go Hand in Hand?

Feb 21

Two nights ago my husband and I stumbled across a growing viral challenge called 100happydays.  Simply put, the challenge draws attention to the fact that in our state of busy schedules and constant connection to communication (e.g., Facebook, Twitter), we as a society are taking less and less time to enjoy the moment, appreciate the joy, […]

Super Bowl and the Second Screen: 4 Tips for Social Marketers

Feb 06

A year ago, Oreo set a new standard for real time marketing during the 2013 Super Bowl. One power outage and one tweet was all it took for their brand to swiftly become what everyone was talking about – even without a $4 million dollar ad buy. This year, companies talked up their social media […]

Solving Hannah Horvath’s Motivational Puzzle: A New Phase of LinkedIn Connections

Apr 02

The motivational puzzle:  The millennial generation—the estimated 80 million young Americans ages 18 to 35—“are the most educated and culturally diverse of any generation before them, they’re also notorious job-hoppers who dislike bureaucracy and distrust traditional hierarchies—leaving many business leaders scratching their heads. What motivates this rising cohort? How do you keep them engaged, earn […]

Gone in 6 Seconds: Instantaneous Visual Messaging

Mar 01

I have a 14-year-old sister who is much cooler than I am. She is always giving me fashion advice, speaking a language with her friends that I can’t understand, and updating me on Taylor Swift’s latest romantic woes. My parents recently bought her a cell phone and since then, the only time she’s not on […]

The First Social Media Olympic Games … Or Not?

Jul 26

As the opening ceremonies begin tomorrow, so too will the idea that athletes are no longer just idolized sports stars, they are creating content that is being shared around the world.  Some 10,000 competing athletes from 200 countries will be using Facebook, Twitter, YouTube, Flickr, among other social media to share information, photos, and commentary […]

Social Media Week Event Wrap Up: The Impact of Social Media in Healthcare

Feb 15

This morning we welcomed more than 100 social media and health enthusiasts to the Ogilvy Washington office for our social media week panel, The Impact of Social Media in Healthcare. The panelists and audience discussed many facets of the same challenge: leveraging social to improve health. A few highlights and common threads throughout the morning: […]

Counting Down to WSMC: Eight Days!

Apr 03

Only eight more days until the World Non-Profit and Social Marketing Conference! Over the past few weeks, our team has posted on a variety of blogs about what to expect. Check out these posts: Engage! Empower! Inspire! on Ogilvy’s Social Marketing ExCHANGE; Follow the 2011 World Social Marketing Conference with Ogilvy on Ogilvy’s Fresh Influence […]

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