Posts Tagged 'video'

YouTube Counter-Campaign Videos Seek to Change Behavior

Oct 15

One need only point to the wildfire spread of “Kony 2012” to illustrate the power of a compelling video to disseminate a message quickly and widely. In the last week, three different YouTube videos aimed at behavior change have appeared in my social media stream and piqued my interest. Here’s what the videos have in […]

Key Ingredients for Viral Video Success: A Reason, a Platform, and a Plan

Oct 28

In an interesting post on Mashable last week, Dan Greenberg of Sharethrough shared his thoughts on the three key characteristics that videos need in order to “go viral.”  Those three characteristics are: Psychological Share Motivation (i.e., a reason to share the video) – By sharing a video with someone, Greenberg says that people are sharing […]