Posts Tagged 'voting'

What Drives Voting? Social Media Is the New Sticker

Oct 20

Last week, a Fast Company headline caught my eye – “The Surprising Genius of the ‘I Voted’ Sticker.” In the article, the author refers to a “simpler time” in the 1980s when the stickers were first introduced and explains the basic power of the sticker: social pressure. Many of us vote so that we can […]

The Intersection of Cause Involvement and Behavior Change

Jul 16

When designing interventions for behavior change, the first things that usually come to mind are how to remove the barriers to action, how to increase self-efficacy, or even if the external conditions are favorable for the adoption of the desired behavior. Not often do we consider that involvement in causes can actually trigger individual behavior […]