Talking Shop about Disasters and Technology at SXSW 2014

Mar 11

A Perfect Storm

The Insurance Information Institute (III) joined with the Federal Alliance for Safe Homes (FLASH), the Red Cross, and the National Weather Service (NWS) at SXSW Interactive Festival to talk shop about how technology is helping them improve how they engage with and support consumers to prepare better and respond to disasters.

With hundreds of panels, sessions, and events at SXSW focused on engagement, new technology (can you say wearables!) and social good and innovation across many topic areas, there were only a handful of sessions I saw that focused on crisis and disaster communications. Kudos to the III for leading the conversation on Saturday, March 8th.

Those attending were very interested in learning how leading organizations, such as the NWS and Red Cross, are thinking about the use of technology during disasters. Many were volunteers in their local communities or supported community programs to alert residents in times of crisis. Check out my synopsis of the session on our ogilvydo blog.

This entry was posted on Tuesday, March 11th, 2014 at 12:31 pm and is filed under Behavior Change, Best Practices, Emergency + Risk Communication, Ogilvy Washington, Social Marketing. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.

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